Founded with the purest intentions possible, 100% Pure strives to create all-natural, cruelty-free skin care products with an environmentally conscious mindset. All formulations are made without any chemicals, synthetics, fragrances or dyes, to ensure what reaches your face is safe and pure. 100% Pure is dedicated to helping you achieve healthy, radiant skin naturally. All products are biodegradable and feature labels printed with non-toxic soy ink. Packaging is from post-recycled or recyclable materials to minimize waste. 100% Pure provides various collections catering to specific skin care conditions, from aging to problematic skin. Their line of cosmetics are colored from fruit pigments, living up to their all-natural mentality.