Britta Cox founded Aquis after experiencing first-hand the damage of traditional bath towels. As a jet-setting entrepreneur, she found that conventional dryers and towels were taking a serious toll on her hair. Yearning for a better alternative, she developed Aquitex, a uniquely absorbent fabric that wicks water away from hair without causing damage to strands. Research shows that 95% of women seek stronger and healthier hair, yet those same women are damaging their strands through the use of chemical treatments and blow dryers. Powered by this knowledge, Cox designed a new system of hair care that helps women dry their hair quickly, using less heat and no friction. Committed to the science of hair, Aquis leads the natural hair care movement with towels and hair turbans designed to protect the integrity and beauty of your hair.