For more than 30 years, Ouidad has been dedicated to empowering individuals with curls to understand, enhance and love their hair. Created by internationally renowned stylist, salon owner, author and global educator Ouidad Wise, her namesake brand Ouidad differentiates itself with a deep knowledge and understanding of curls. Knowing no two curls are the same, Ouidad developed formulas specific to four major curl categories: loose, classic, tight and kinky. With a complete, holistic approach to hair care, Ouidad empowers women and men to embrace their natural curls with formulas made specifically for them. Gentle and water soluble, the secret behind this hair care lines success lies in the formula. Designed to replenish lost moisture, Ouidad's line of award-winning products was formulated to express (never suppress) your curls. Ouidad promotes naturally-defined waves and curls while nourishing strands with active botanicals and plant extracts. With an extensive line of shampoos, leave-in conditioners, masks, gels and styling aids, Ouidad helps shape perfectly smooth and frizz-free curls.