VENeffect revolutionizes the way women look at their own aging process by focusing on one of its leading, often unmentioned causes, hormonal changes. The brainchild of sisters Dr. Rebecca Booth, M.D. and Cecil Booth, a 20-year veteran of the beauty industry, this labor of love is suitable for women in their mid 20s on as our collagen peaks at age 25-27. Dr. Booth and Cecil Booth brought their understanding of women's skin care needs and her personal passion for beauty to develop this groundbreaking line. As women get older, the decline in estrogen production leads to a drop in other youth-maintaining components such as collagen and elastin. This contributes to the development of wrinkles and loss of firmness. Utilizing a complex of plant-based phytoestrogens, the formulas in each moisturizer, serum, eye and lip cream help to fight premature aging while mitigating the stresses that menstruation. perimenopausal and menopause put on your skin. It replenishes collagen and restores elasticity, balancing changes in hormones throughout the month and as we age. The philosophy and methodology of the brand are the same—building on the importance of keeping your skin in balance and making its natural rhythms work for you. Calling it The Venus Effect, it's the synergistic pinnacle of feminine beauty, when estrogen is at its peak and mind, body and sexuality are all in harmony with one another. VENeffect restores the Venus Effect to skin, maintaining a youthful vitality and healthy glow.